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    • Home
    • Eye Trakcing
    • Use Case
    • American Football
    • Basketball
    • Baseball
    • Golf

  • Home
  • Eye Trakcing
  • Use Case
  • American Football
  • Basketball
  • Baseball
  • Golf

eye tracking in sports

While playing sports, the brain needs to gather information about the environment quickly in order to decide the next movement of the body. An athlete's eyes are primarily responsible for collecting that information so that the brain can make these crucial decisions. But when the eyes wander distractingly to foreign details like the crowd, an athlete will lose focus and make mistakes, mistakes that could cost the entire team the game.


Eye tracking allows athletes and coaches to assess the correlations between visual attention, hand-eye coordination, and the choices players make while playing. With an eye tracker, players can also better understand their visual search strategies (processes for tracking the ball) and trajectory estimation (ability to predict the direction the ball will go).


A 2017 study in the Journal of Sport Psychology in Action argues that although eye tracking in sports is typically thought to improve an athlete’s physical game, it actually reveals more about the way their mind works.

EYE TRACKING TECHNOLOGY

Creating evidence-based strategies

r When examining sports performance, there is a difference between looking and seeing. Training athletes to see the most relevant aspects of the target can enhance their trajectory estimation, visual search, and decision-making skills. These perceptual-cognitive processes are now accessible for objective evaluation with our eye tracking technology. 

Robust data capture and analysis

 We provide solutions for examining sports performance — whether you are conducting a study in a football field, basketball court, or a lab. Our solutions deliver robust data, enable freedom of movement, and are easy to use.

 

Shortcut the learning curve from novice to expert

Elite athletes demonstrate superior visual search strategies compared to novices in many sports and disciplines, including soccer, football, and tennis. Coaches use eye tracking for skill assessment and acquisition. They study how the eyes during training influences one’s ability to read the game and use this knowledge to shortcut the learning curve from novice to expert.

 

How does it work

Eye tracking is measuring and recording eye movement. It monitors how the eyes move, what they ignore, and how the pupil reacts to various visual stimuli. An eye tracker is safe and non-invasive device that uses infrared light to detect movement in the eyes. Interpreting these eye movements is quite complex, as the eyes can move minutely or in broad strokes, in straight lines or arcs, and the pupils can dilate or contract at different rates. Moreover, all this can happen several times, every second. In order to effectively analyze the collected data, it is uploaded to a software, which helps the coaches and athletes observe the various movements and patterns that occur during training.

What you can measure with An eye tracker

 Knowing where and when to look is crucial for the execution of a skilled motor action. Our eye tracking solutions capture gaze behavior data that can be used for developing improved training programs, assessment methods, and injury prevention strategies. 

KYEOB and Eye tracking

Keep Your eye on the ball (KYEOB) may sound simple, but is a complex neuro-visual process with crucial consequences. In sports, the brain needs to collect information about the environment so it can quickly decide the body’s next move. The eyes are primarily responsible for gathering that information so the brain can make these critical decisions. Knowing where and when to look is crucial for the execution of a skilled motor action. ET helps understand the behavior of the eye during training.

Benefits of eye tracking

For Players

for Trainers & AnalySts

for coaches

  • Enhanced Awareness
  • Precision Training
  • Cognitive Engagement
  • Improve Visual Search
  • Visual Memory Enhancement
  • Feedback-Driven Improvement

for coaches

for Trainers & AnalySts

for coaches

  • Objective Visual/Mental Performance Metrics
  • Strategic Insights
  • Personalized Training Plans
  • Real-time Cognitive Analysis
  • Tactical Adjustments

for Trainers & AnalySts

for Trainers & AnalySts

for Trainers & AnalySts

  • Performance Enhancement and Injury Prevention  Plans 
  • Perceptual Cognitive Analysis
  • RWD and RWE
  • Quiet Eye Analysis
  • Research

LEARN MORE

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