WE measure, Analyze & IMPROVE

Visual search in sports is associated with trajectory estimation, anticipation and accurate decisions on time, particularly in team ball games and racket sports.

 Is essential as athletes are constantly faced with challenges and opportunities that require analyzing game situations, anticipating opponent's moves, and adapting strategies as needed. 

  Game situations can be highly complex and dynamic, requiring athletes to quickly assess and respond to changing circumstances.  

Concentration consists in keeping that attention focused on specific stimuli.  Effective attentional control is critical to making accurate decisions in high-pressure game situations. 

 Athletes must selectively attend to the most important cues in the environment, such as the position of the ball, the movement of opponents, and the position of teammates. 

One key factor that can impact decision making is perception. Perception refers to the process by which an athlete interprets and makes sense of the information they receive from their environment.